Facebook is arguably the most popular social networking site in the world right now, which is great as it means it provides a wealth of opportunities for people looking to promote iPhone and Android apps. If you are new to apps, it can be difficult to know exactly what to do to get your Android or iPhone app noticed, but even simple marketing techniques through Facebook can make a difference to your success.

Read on to find out about five ways to market your iPhone and Android apps through Facebook.

Build your profile:

If you are going to be successful with any kind of marketing on Facebook, whether for an app or anything else, your profile has to form the core of this. After all, people need to be able to find out about your business and what you are promoting. Make sure any profiles or pages you may have are populated with worthwhile, useful information about relevant issues.

For instance, what is the name of your business? What sort of work do you do? What?s the name of your app? What is it for? These might sound like obvious questions, but there are many profiles and pages on Facebook that contain very little detail about what they are actually for. Make sure you don?t fall into the same trap.

Be active:

Marketing campaigns don?t end with the launch, they start there. Don?t neglect your marketing on Facebook, or else people who might otherwise have been interested in your iPhone or Android app might be more reluctant to engage with you. Failing to respond to user queries is one all-too common mistake; if people ask you questions about your app, make sure you answer them.

Posting regularly also helps to keep momentum going and sends out positive images to the people who follow you on Facebook, so it?s definitely worth doing.

Use Facebook apps:

As well as promoting your own app on Facebook, the website itself also has a range of useful apps available that can help you to market more effectively. For instance, you can use Facebook apps to cross-post to other social networking sites such as Twitter. This helps to get your message out to more people but also makes it easier to do so. There are also other good Facebook apps to consider, such as the MarketPlace widget.

Create a group:

Got an iPhone or Android app to market? Create a Facebook group. Ideally, your app should be marketed to as wide a group of people on Facebook as possible, but it also needs to have a central location. As well as making sure your profile is populated with relevant information, having a Facebook page dedicated to your app can also be useful. This can help you to manage your marketing and interact with people more successfully. Running competitions or games through your group to get people interested in your app can also be a good tactic.

Social Ads:

Just as you might use Google Adwords to promote certain aspects of your business, Facebook Social Ads can be used in a similar way to promote your iPhone and Android apps. Targeting PPC ads can be a good way to focus your marketing and bring in relevant traffic for your app. Good luck!

Written by the editorial lineup at beer club guide.com, home of beer club reviews. Beer Club Guide.com is a consumer reviews site that helps beer lovers find the best craft beer of the month clubs.