Running different social media accounts for your brand is a hard process that will take too much of your time. Nowadays, since social media is considered crucial for establishing brand awareness, you will need a full team responsible for maintaining your accounts. However, not everyone has such resources to start with, which means that you are left on your own.
Fortunately, there are many social media web apps that will help you automate the process of content sharing, give you valuable statistics, and help you set up marketing campaigns. All of the big brands use such tools to simplify the process, so you can focus on different sections in your business.
In this article, we will go through some of the best social media web apps that will help you manage your accounts.
- Buffer
This is one of the first and longest-running social media tools that is strictly designed for scheduling content. You can add different social media platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. This web app will allow you to schedule content for all platforms with few clicks. Since frequently shared content is very important for running successful social media platforms, Buffer will do the job perfectly.
They also provide a web extension for Chrome, Firefox, and Safari, which will allow you to schedule content as you are browsing. Buffer comes in with a free option that includes one user, three accounts, and 10 queued posts, but you can unlock the premium feature for $15/month and have eight accounts and 100 queued posts per profile.
- Hootsuite
This is another scheduling web app, but it has more extensive features for your social media pages. First of all, it offers content scheduling for over 35 social networks, and you can add your posts your own, or use the AutoSchedule function that does everything for you.
However, the best thing about Hootsuite is analytics. It provides detailed analytics that will help you understand the social media target audience and modify your content to suit your audience’s needs. You can export reports in PowerPoint, Excel, PDF, or CSV files. This feature can improve your marketing strategy on social media.
Hootsuite also has free stock photos and GIFs to choose from, or you can connect it to Dropbox, Google Drive, or One drive to instantly get all your photos or videos. This app is used by major brands like Coca Cola, NBA, Pepsi, Lipton, and many others and there is a good reason for that.
- Iconosquare
This app is designed with Instagram and Facebook in mind. It offers scheduling features just like any other, as well as excellent dashboard design and informative analytics. Once you schedule your posts for Instagram or Facebook, it offers an excellent overview, just to see if everything is the way you planned to be. You can connect it with your Dropbox and OneDrive to get all the media you want. However, the most amazing thing about this app is the analytics. You will be able to track competitors to see their strategy and compare it to your content, as well as, conversation tracking that highlight any unread comment, follower growth, and preferred content by users. This can be a massive help for optimizing your content for your audience.
- Tailwind
This is one of the best tools for Pinterest or Instagram management. It provides a wide range of different tools for scheduling content, as well as, smart schedule where you can drag-and-drop files or connect it to one of your cloud drives. It will schedule your content automatically by analyzing your followers in order to improve engagement. The best thing is that Tailwind also will suggest trending content for your social media profiles. It also has excellent monitoring tools and analytics reports that will improve your social media strategy.
These are some of the best social media management web apps, and most of them can also be downloaded as phone applications for even better tracking at all times. Investing in social media managing tools is very important for establishing better brand awareness online.
Also, it will make running social media platforms much easier and soon you will be managing it with the agility of a horse on the running tracks of the Kentucky Derby.
