Mobile Application is in high demand due to increase in the usage of mobile phones in the market. Almost 90% of the world population at present possesses mobile phones and installing new applications for better productivity is very common in the present market condition. The demand for Mobile Application Development is increasing with ever passage of time with the increase of subscribers. The application developers have innovated the applications in a way that they are not compatible with every operating system. If there are numerous players in the market and offering the same category of services then it is known to be fragmented market.
IDC has reported recently that enterprise mobile users will be accounted to 1.19 billion by 2013 and would be estimated to 34.9% of the workforce. In the present era, the users are not only sticking to the use of email they want to avail more services in the mobiles which are easily available in the PC’s. Accessing the CRM system, invoicing, fulfilling orders are being now added to mobile functionality that has made the work of the users much easier. The high growth rate of smartphones has boosted up the demand of the mobile applications. In 2010, 22% of mobile handsets were sold.
Gartner has recorded that the Android mobile application is dominating the market. Mobile Application Development is trying to create more applications for the ease of work. Android has covered almost 50% of the market share with its unique features that are more advanced. One of the main reasons behind the success of Android is that it is an open source application that enables the users to customize the applications as per the requirements of the customers. In today’s market mobile applications like Android, Apple iOS, Blackberry are dominating the market and trying to prove its excellence in their individual field.
According to an analysis the Global Mobile Applications market is expected to grow at a CAGR of 28% during the period of 2010-2014. Global market is experiencing the drastic change and been witnessing multiple OS platform that has taken the initiative of developing multiple mobile applications. Mobile Application Development tries to meet the specific needs of the end users and that has motivated them to take the challenges and delivering products to the consumers. Developers are updated with the advanced technology so as to deliver new set of programming skills every time with the change in the market condition.