It won’t be an exaggeration to say that mobile apps have become an irreplaceable necessity in our day-to-day lifestyle. For every aspect of our daily routine, whether it is shopping, health care, education, banking, or entertainment, you name it, and they have an app for it. And thanks to this technological advancement, people have all their necessary amenities readily accessible right at the palm of their hands. 

This means no more standing in long lines to pay your bills, no more long waits over the telephone to book a doctor’s appointment or book your favorite Breakout escape rooms. Right from essentials like clocks and maps to more complex utilities like investment and insurance purchases, mobile apps have revolutionized how the world operates in every field.

 Thanks to the free market in tech, there are multiple apps serving the same purpose on every platform. It doesn’t matter if you are a Microsoft, Android, or iOS user. If you are looking for an app to do as simple a task as set reminders for you, the respective app store will give you a bazillion options to choose from. 

Now, the question is, are all these apps on equal ground when it comes to performance and speed? The answer is a resounding no. 

Despite it being pretty easy to put out an app, it is tough to maintain and manage the app’s performance and constantly upgrade it according to both market trends and user feedback. And that’s just one aspect of app development. If you are looking into this field, here are some heads-ups that will definitely make your app development journey easier:  

The first and foremost thing that you and your company need to do is to determine who is your audience is. Any app needs to be targeted at a particular kind of audience based on its usage, region of availability, and preferred platform. So, even before starting off with coding and software development, it is crucial to demarcate which exact demographic you should be marketing the app to.  

1.dentify your audience 

The first and foremost thing that you and your company need to do is to determine who is your audience is. Any app needs to be targeted at a particular kind of audience based on its usage, region of availability, and preferred platform. So, even before starting off with coding and software development, it is crucial to demarcate which exact demographic you should be marketing the app to.  

On the surface level, narrowing down your target audience is pretty straightforward, based on the type of your app. If you are planning to make an educational app, then your audience would majorly consist of students, research scholars, and teachers. If you are making an app for grocery shopping, then people in their early 20s to all the way up to their 70s or 80s will be your target group. 

As you add in more parameters such as location, payment structure, and so on, your target demographic will get more and more specific. This helps not only in later stages of marketing but also allows you to have a foresight of user demands and expectations.  

2. Analyze your competitors  

Regardless of your area of interest, it is crucial to do an in-depth analysis of your possible competitors. As stated before, mobile tech is a free market. That, combined with the ease of launching an app, has resulted in a huge surge of developers and manufacturers who create applications with similar usage and features. To ensure the success of your app, you need to keep track of your potential competitors and strategize accordingly. Competitor research can not only give you an insight into the market trends but also help you get several steps ahead once you recognize the pattern of their market research and execution. To put it simply, use competitor research as a base to build your unique product on it.  

3. Establish the goals and choose a platform for your mobile application 

Now that you know what your audience wants and what they are already getting from the market, it is time to determine the goals and objectives of your Android app. Since you already have a good understanding of what added services or amenities could attract users due to their unavailability in the market otherwise, it becomes easier to set goals that will undoubtedly set your product apart from its competitors. 

4. Create an eye-catching UI  

Designing has to be the deal-breaker for android apps, where visual appeal matters as much as the technological features. Among the different OSs, Android probably offers the highest number of options when it comes to apps. So, on this particular platform, aesthetics go hand in hand with efficiency to crack the deal.   

A good UI ideally has both- ease of access and attractive visuals. When designing the UI of your app, keep in mind the needs and the taste of your target demographic. Putting some extra time into researching the aesthetic trends of your potential clientele will give you an unmatched upper hand. 

5. Beta testing your app properly before launching 

Beta testing is a great way to get direct user feedback without making your consumer base feel like your app is inefficient or not cut for the job. Beta testing refers to the common practice of giving selected users access to the app at its final developmental stage before it has been officially released in the market. These users are notified that this app is still under development, thus already creating a reasonable premise for any bugs they might come across. 

They are then asked to use the app and report their experience. There might be some glitches in the coding that evaded the other testing procedures, mostly due to the inability of the testing environment to imitate real-life usage. Beta testing basically allows you to see how your app will perform out in the real world in the hands of an actual person. And if any errors come up at this stage, you can easily go back and fix it up before the market release. This helps in elevating the quality of your product and also saves your brand reputation by minimizing the risk of errors. 

Conclusion

And that’s just the basics of Android app development! But you know what they say about strong roots- they help you grow taller and faster. So, if you manage to get the fundamentals covered, you are already ahead in this very, very crowded race of Android app development. Let’s get innovating!  

Author Bio

Aniya more is one of the brightest content writer at https://breakout.in/. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her onLinkedIn.