There has been significant changes poised in the different app marketplaces for both Apple and Google for quite some time particularly over the past year with the legal battle that had grown between Apple and Epic Games leading to some substantial marketplace changes, but Google were largely able to avoid too much scrutiny where Apple faced a lot of the heat. A question to come from the changes experience for some players had been whether or not it may become more common to see dedicated mobile casino apps like the many found on maximumcasinos.com, but the answer may be a little harder to come by.
of the reason suspected of many casinos not looking to publish an app directly had simply been with the cost and the big hit that would be taken for transactions – with both Apple and Google charging a 30% tariff rate on all in-app purchases, it could lead to some bigger losses for operators with such a substantial figure being deducted from deposits, particularly where larger pay-outs could follow too. Developing an app isn’t cheap either, or with the large costs of maintenance too, it may have simple been a case of if it isn’t broken, don’t fix it with the direct sites currently working and not being subject to the same issues.
Similarly there had been some belief that these platforms may simply not allow online casinos to develop individual apps, however this was a misconception – Android has welcomed many dedicated casino apps in the past largely from bigger publishers or companies that typically have developed apps for other parts of their business including betting too, so whilst there may be some hidden caveats that the public isn’t aware of, it may not have ever been a matter of whether or not the terms and conditions would allow the launch of these platforms.
And of course, for Android in particular, whilst Google Play is the biggest and most secure of the app marketplaces, it isn’t the only one available to users and those looking for different games can freely look at the different app workshops where things like casinos may have been more present – something very different from the Apple alternative which only had the one supported official app store.
With the 30% tariff either looking to be removed entirely pending some push back, and the reduction already seen from both Apple and Google to reduce the cut taken from developers down to 15%, it certainly does open the door for other apps like casinos to emerge, where the risk of big losses aren’t nearly as big and player accessibility continues to be key