People are very much eager about how to optimise Instagram stories and we know that Instagram Stories are vertical, full-screen photos and videos that disappear in 24 hours. They primarily appear at the top of the app and last 15 seconds maximum. It is reported that 500 million people already use stories daily and their familiarity keeps day by day increasing. This eventually makes Instagram Stories important tool for businesses to reach and engage larger global audiences.

If you follow these tips for an increase in your overall sales then users can certinly achieve what they look for.

You must Plan the content

It is studied that posting stories regularly would be important aspect in keeping your audience engaged. In order to be consistent and experience results, brainstorm and adeptly prepare the content in advance.

Better to Shoot vertically

You can shoot all your content in vertical format (9:16) right from the start for good results. Moreover this Instagram will only accept up to 30MB for images and 250MB for videos. Also do not add text or stickers at the top or bottom of the screen as your username since reply button might prevent users from viewing it.

You can keep branding consistent

Regular visuals assist followers identify your brand and strengthen brand recall. Thereby consider utilizing brand colours and fonts on your stories to assist followers recognise your brand as they scroll through their stories without reading the username.

Try to Add captions.

Many report suggests 40% of people watch Instagram Stories without sound. So therey adding effective captions to stories is splendid way to leverage your messages to this 40%. Moreover, the captions make the content accessible to a massive global audience.

Good to Add animation

It is enumerated that on average, images last 5 seconds while videos last up to 15. The fact is none of your followers have ever watched images for 5 seconds. So you must do to hold your viewer’s attention for longer is being adding lucrative animation. For instance, consider using qulaiyt GIFs, reaction slides, or any kind of animated texts.

Go live

Experts say that Instagram Lives are excellent way to drive engagement. Thereby each time you go live, all your followers would actually receive a notification that would assist you to highly increase your brand’s visibility.

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