In this fiercely competitive marketplace, it’s not enough to convert a problem-solving idea into an innovative app. But it’s more important to connect your unique app with thousands of enthusiastic users so that they can start using your genius solution.

Partnering with seasoned custom software development companies who can build an exclusive app is extremely easy. But to get your app featured in the iOS app store is a daunting task. However, it is one of the easiest ways to boost the visibility of your app and increase downloads.

Let’s take a look at the five major tips that can get your app featured in the iOS app store easily. These suggestions can also help you enhance the user experience and attract a new audience to your iOS application.

  1. Make Sure That Your App Is Built With Native Code

There are various ways through which you can build iPhone apps. But it’s a good idea to choose the “write once” app platforms that are focused on making the development process more efficient across the Android and iOS operating systems.

But it has been observed that sharing code between two platforms has a negative impact on end user experience. Also, it gives birth to numerous complications with updating apps for new versions of iOS in the future.

In order to solve this issue, Apple prefers apps written in native code (Objective-C and new Swift programming language) because these apps have the potential to take full advantage of the APIs and frameworks built into iOS.

These apps offer superb user experience on the platform for which they are specifically built. Also, these apps can easily adapt to the new technologies introduced by Apple with the next version of iOS.

  1. Design Your App To Perform Seamlessly On iPhone & iPad

It is mandatory to develop iOS apps in the right way from the start so that they can perform smoothly on both iPhones and iPads. By sharing a universal code base for app logic and communicating effectively with an API, you can make an iOS app run device-specific views on both iPhone and iPad.

In order to make iOS apps look great on larger iPhones and iPads, iOS app designers can identify the ways in which they can be efficient with in-app views by using Auto layout and size classes.

By putting a little extra effort on the part of design and development, iOS apps can be specifically built to target iPads easily. Being universal can prove to be a significant feature that can get an app featured in the iOS app store.

  1. Develop An Experience Users Will Love To Enjoy

Apple chooses a few exclusive apps that offer best-in-class user experience for iOS users for its Editor’s choice or Essentials lists. Due to cut-throat competition, nowadays it’s not enough to have a household brand name to get noticed on the iOS app store.

This makes it significant for you to create your iOS app in such a way so that it has an influential visual and interactive design. Also, it should offer an exceptional user experience that has the power to address end users’ real-world needs. If your app is capable to meaningfully connect with its users, it will definitely get featured in the iOS app store.

  1. Seamless Integration With The Connected Home With The HomeKit

HomeKit is a unique connected home platform that is introduced by Apple. It’s just another feather in the cap of the ever-expanding portfolio of hardware products that are linked with Apple’s HomeKit APIs.

It is not essential that every iOS app that uses HomeKit require to have a hardware component. But it’s especially beneficial for the companies who build hardware for the home because it helps them in finding ways to connect their products to HomeKit.

Apple has recently introduced the dedicated Home app in iOS 10 specifically to highlight HomeKit features. Also, it’s trying to prioritize HomeKit-specific apps across the iOS app store to highlight its latest features. Therefore, if you belong to an industry that builds thermostats or lightbulbs, your app should definitely be there.

  1. Consider Creating A Version Of Your iOS App For Apple TV & tvOS

The fourth generation innovations of Apple, Apple TV and tvOS have given a golden opportunity to the third party developers by introducing an all-new app store in 2015. tvOS apps can easily share their code with their iOS app counterparts. This is the reason why many video streaming and game developers have built exclusive tvOS apps.

In addition to it, there are various other apps that are specifically suitable for Apple TV, and it is beneficial for the iOS programmers to focus on how their apps can enter the living room of the users.

These are the five main tips that can help you get your app featured in the iOS app store. Also, these suggestions can be useful in improving the digital visibility of your iOS app and making it popular with the target users.

Author Bio:

Anubhuti Shrivastava is a content crafter at Arkenea, a custom software development company helping entrepreneurs and businesses build successful web and mobile apps. She is passionate about writing articles on topics related to design and the software development industry.